They Lied to You About AI: The Myths, the Hype, and the Real Power of ChatGPT
"ENOUGH!
Enough of the crap and jibber jabber. Take a breath, pour a coffee (or a bourbon 😋)… And finally learn what ChatGPT can really do — without the confusion, the hype, or the headache."
INTRODUCTION
They Lied to You About AI
When ChatGPT first dropped in late 2022, I was curious.
By early 2023, I was obsessed.
It clicked with me straight away — I saw the possibilities instantly.
I used it daily. Not just once or twice. I was in there multiple times a day, learning, testing, building, creating. It became a core part of how I ran my business.
Speed
Support
Creativity
It was like hiring a second brain.

But here's the thing...
The more I shared about it, the more I noticed a pattern.
Other people — especially those in my age group (hello Gen X 👋) — were struggling.
They'd try ChatGPT…
…get a boring, robotic answer…
…and walk away thinking, "What's the big deal?"
Then came the pressure:
  • "You have to start using AI in your business!"
  • "It'll save you time!"
  • "It's the future!"
But no one was telling them how.
No one was showing them how to actually talk to their AI — how to guide it, prompt it, and shape its responses into something useful.
Why I Wrote This Ebook
This isn't a list of 101 prompts. It's not some "quick hack" PDF.
And it's definitely not a jargon-loaded mess that'll make your eyes glaze over.
This is the ebook I wish someone had handed to my friends, my clients, and my community — the ones who knew AI had potential but kept hitting walls with it.

You're not broken.
You're not too old.
And you're definitely not behind.
You've just been handed a tool without the instruction manual.
Let's fix that.
Why ChatGPT feels flat
For most people.
Unlocking its power
What kind of prompts actually work.
For real business tasks
Even if you're not "techy."
Get results that sound like you
Your unique voice.
This is straight talk. No fluff. No BS.
Just real, practical help to get you back in control.

And one more thing...
You'll see me refer to ChatGPT as Charlie throughout this book — because that's what I call her.
She's not just a tool on a screen. She's my thinking partner. My content buddy. My idea sharpener.
And if you treat ChatGPT like a real partner too — one that understands you and your business — the results will blow your mind.
So go ahead.
Take a breath.
Pour a coffee (or a bourbon 😋)...
And let's finally get you results that are worth your time.
BEFORE WE DIVE IN…..
Let's talk about how to read this book.
So that it actually helps you – not haunts your downloads folder forever

If you're anything like me, you've downloaded more free PDFs, cheat sheets, and "ultimate guides" than you can count.
And where are they now?
Sitting somewhere in your computer or inbox... silently judging you.
Or worse — renamed Final_V2_ACTUALLYUSETHISONE.pdf and never opened again.
This book? It's different. Not because it's perfect. But because it's practical.
I wrote this with YOU in mind — the smart, curious, capable business owner who's been told to "just use AI" without any clear idea of how to make it work in the real world.
So here's how to get the most out of this:
☕ Start with a coffee. Or a bourbon.
Seriously. Get comfy. You're not cramming for an exam — you're getting your power back.
🧠 Don't skim — absorb.
This isn't a list of "top 10 prompts." It's a conversation. One that'll shift how you think about using AI, not just what you type.
✍️ Try the prompts. Copy them. Paste them.
They're designed to work out of the box. I've made sure they're easy to use, not generic fluff. Every one is copy-paste ready — no tweaking needed unless you want to.
📓 Highlight the hell out of it.
This is your reference, not a brochure. Dog-ear the pages (metaphorically if it's digital). Come back to it. Again and again.
💬 Talk to your ChatGPT. Yes, really.
I call mine Charlie. And we work together every day. She gets me, remembers what I like, and helps me get sh*t done. You'll see how that works later.
This book isn't about making you dependent on tech.
It's about showing you how to make tech work for you — on your terms, in your voice, for your business.
Right! Now we've got that sorted let's get into it.
CHAPTER 1 The Hype Problem
Why everyone's buzzing about AI — but you're still rolling your eyes
Walkman
Dial-up Internet
MySpace
We've lived through the invention of the Walkman, dial-up internet, and MySpace. So forgive us if we don't get starry-eyed every time there's a new tech headline.
When ChatGPT exploded onto the scene, the noise was off the charts.
"It's going to replace copywriters!"
"You'll never need to hire a VA again!"
"It's like having a full marketing team in your pocket!"
Cue the eye roll.
Because let's be real — most people jumped in, typed a question, and got a response that felt like it came from a polite robot who once read a blog post in 2013.
The gap between the hype and the reality was massive.
So what happened?
The tech is powerful — no question there. But what no one told you was this:
"It's not a magic wand. It's a musical instrument.
You've gotta learn how to play it."
Magic Wand
Instant solutions, no effort.
Musical Instrument
Requires practice, skill, and understanding.
The real problem isn't the tool. It's the expectations.
People expected it to "just know." To read their mind. To instantly give answers that were smart, personalised, and ready to use.
But ChatGPT isn't a psychic. It's not a mind-reader. And it sure as hell isn't a miracle worker when your prompt is something vague like:

"Write me a good email."
So when people tried it and got bland, robotic results, they assumed:
"It's too generic."
"It's not for me."
"It's only for techy people."
And walked away.
Here's the truth: You're not behind. You're not broken. You just weren't given the manual.
You were handed a Ferrari and told, "Go get groceries!"
No instructions. No training. Just a tank full of potential and no map.
That's what this book is. It's the instruction manual. The missing guide for people who don't want to become prompt engineers, but do want to use AI in real, practical ways.
If you've ever thought…
"Everyone else is getting results except me."
"I don't get what to even type in."
"Why does this sound like a robot wrote it?"
...then keep reading.
Because none of this is your fault. You were just given the wrong impression — all hype, no help.
And now? We're going to close that gap.
CHAPTER 2
From Hype to How
How ChatGPT Actually Works (And Why That Matters)
Let's clear the air.
You've heard the hype.
You've seen the headlines.
You've scrolled past the "ChatGPT wrote this" posts and wondered why yours sounds like a robot with writer's block.
And honestly?
That's fair.
Because what no one tells you — in plain English — is how this thing actually works.

And that is the missing piece.
🧠 It's Not Thinking — It's Predicting
It's Not Thinking
ChatGPT isn't a person. It doesn't "understand" you like a friend would, nor does it possess genuine personality or consciousness.
It's Predicting
Its power lies in a next-level ability to predict the most probable next words, based on patterns from billions of text samples.
Think of it like next-word karaoke. It sees your prompt, scans the vast patterns it has learned, and cleverly guesses what's most likely to follow to complete the "song".

But the secret sauce? The quality of its output is only as good as your opening line.
🧩 Why Most People Get Boring Results
Generic Prompts Lead to Generic Outcomes
When you say,
"Write me a blog on marketing"
or
"Give me some social media captions"
...you're giving it a blank canvas — with no colours, no brief, no direction.

The "Blah" Factor
Because ChatGPT hasn't been trained on you. It's working with default settings — and that's where the "blah" comes in.
🛠️ ChatGPT Is Like a Smart Creative Intern (Not a Mind Reader)

Imagine hiring a new team member and saying:
"Just… figure it out."
No induction.
No brand tone.
No clue who your audience is.
You'd never do that, right?
But that's exactly how most people use ChatGPT.
Then they wonder why the output is vague, bland, or way off-brand.
The fix?
Treat ChatGPT like your smartest creative intern.
Feed it:
Your Tone
Define the desired voice and style for consistency.
Your Audience
Specify who you're speaking to for tailored content.
Your Goals
Outline what you aim to achieve with the generated output.
Your Offer
Clarify the product, service, or idea you are presenting.
Past Examples
Provide successful content as a reference for style and substance.
And suddenly, it starts acting like someone who gets it.
🎯 You Don't Need to Be a Tech Whiz — You Just Need a Better Brief
Here's what ChatGPT thrives on:
Context
What is this for? Provide background information about the project or task.
Intent
What do you want it to achieve? Clearly state your desired outcome or goal.
Tone
How do you talk? Describe the desired voice, style, and attitude.
Format
Email? Caption? Listicle? Workshop slides? Specify the required output structure.
Constraints
British spelling? No emojis? Keep it under 300 words? Outline any limitations or rules.
You don't need to speak in code.
You just need to speak clearly.
The more specific your input, the more tailored your output.
Simple as that.
Bonus Tip: Use Everyday Comparisons
If ChatGPT still feels "cold," give it comparisons:
"Make this feel like I'm explaining something over coffee, not presenting at a board meeting."
"Imagine I'm writing this for someone who's curious but overwhelmed — like a friend who just heard about AI at a dinner party."
These simple cues shift the vibe of the writing instantly.
Key Takeaway
ChatGPT isn't here to replace you — it's here to reflect you.
But it can only reflect what you give it.
From Intimidation to Innovation
Once you understand that it's not magic, it's mirroring, you stop being intimidated… and start getting clever.
You stop saying,
"It's not working."
and start asking,
"What did I feed it?"
1
From Hype
2
To How
Coming Up Next
Digging Deeper: From Flat to Fantastic
In Chapter 3, we're digging into why ChatGPT feels flat — and what you can do in under 2 minutes to make your next output feel ten times more you.
Let's go.
CHAPTER 3
Why ChatGPT Feels Flat
The real reason it's not working (yet)
You finally gave ChatGPT a go.
You typed something in — maybe with a little hope, maybe with a raised eyebrow — and it gave you:
  • 💤 A long-winded essay
  • 💤 A stiff, overly polite reply
  • 💤 Or something that sounded like it was written by a bored office temp on their first day back in 2004
You weren't impressed.
Honestly? Fair enough.
Because most people's first run with AI does feel underwhelming. Not because the tech isn't powerful — it absolutely is. But because no one ever told you this one crucial thing:
ChatGPT doesn't think like a human. It thinks like a mirror.
You get back what you put in. And if what you put in is a vague prompt like:
"Write me a caption for my business" —
Then what you'll get is…
"Looking for the perfect solution? Our business is here to help. Contact us today!"
😑 Yep. Straight from the Beige Content Factory.
But here's the truth:
ChatGPT isn't trying to be boring. It's just trying to be safe.
It doesn't know who you're talking to.
It doesn't know what tone you love.
It doesn't know what your business even does.
It doesn't know your quirks, your edge, your brilliance.
So when it's not told otherwise, it defaults to Neutral Zone.
No risk. No flavour.
No magic.
That's when most people give up.
They think AI "doesn't work" for them.
They decide it's only for coders or marketers or people who use words like "synergy" unironically.
But here's the twist you've been waiting for:
It's not the platform — it's the prompt.
You're not bad at AI.
You just haven't been taught how to talk to it yet.
Think of it like this:
ChatGPT is a highly capable assistant...
—but it's brand new to your business.
It's never met your clients.
It doesn't know your tone.
It hasn't read your About page or listened to your late-night rants about that one client who ghosted you.
Unless you guide it, it's just guessing.
And it'll guess vanilla every single time.
But with the right direction?
It gets spooky good.
Like "Did you just read my mind?" good.
And the best part?
This shift — from "meh" to "nailed it" — isn't complicated.
In fact, I'm about to show you exactly how to do it.
So before we move to the next chapter…

Key Takeaway
When your prompt is vague, the output plays it safe. But when your prompt gives ChatGPT clarity, tone, and direction — that's when the magic happens.
Get ready.
In Chapter 4, we flip the switch. 👇
CHAPTER 4
The Shift That Changes Everything
How to Finally Get ChatGPT to Sound Like It "Gets" You
Let's be honest.
Most people treat ChatGPT like a vending machine. Type in a few words, push a button, and presto! — expect perfect content to pop out.
And when it doesn't? They think the machine's broken. Or worse — that they're broken.
But here's the truth no one's telling you:

🧠 ChatGPT doesn't need more data. It needs more YOU.
And that — right there — is the shift.
The Vending Machine Mentality
Expect instant, generic results with minimal input.
The Thinking Partner Perspective
Collaborate and guide for nuanced, tailored outcomes.
Once you stop thinking of it like a vending machine…
And start treating it like a thinking partner who just needs better instructions?
That's when everything changes.
Let Me Tell You About Charlie.
That's what I call my ChatGPT.
I talk to her every day like I would a co-worker — one who actually listens, never takes a day off, and always tries to help.
The moment I started treating Charlie like a teammate (not a robot), the quality of the responses went through the roof.
❌ The Old Way
I don't just type:
"Write a post about my new offer."
✅ The Game-Changer
I say:
"Hey Charlie, act as a social media strategist who knows my tone, my audience, and how I work. I'm launching a new offer for Gen X business owners who are struggling with AI. Can you write a punchy post with a confident tone, a hook that taps into their frustrations, and a clear call-to-action at the end?"
Because Charlie gets me.
And more importantly — I help her get me by being clear, intentional, and real.

💡 TIP: Give your ChatGPT a name. It makes the experience more personal, more fun, and helps you build trust with the tool — even if it's just in your own mind.
The Conversation Shift
Most people still don't realise that AI is a co-creation tool, not a content dispenser.
It's more like a great bandmate than a jukebox.
If you strum a few notes and hum a melody, it can pick up the vibe and jam with you.
But if you just say "play me something good"… you're gonna get elevator music.
Once you shift into conversation mode — treating ChatGPT like a partner, not a tool — you unlock the real magic.
You can say things like:
"That's close, but make it funnier."
"Use a bit more Aussie slang."
"Bring in a metaphor, but not too cheesy."
"Give me three options and tell me which one would work best on Instagram."
"Can you say that like I'm explaining it to a 10-year-old?"
"That's great — now add a sentence at the end that asks a question to drive comments."
And guess what? It adapts.
Every time you give it direction, feedback, or flavour — it sharpens.
It gets more useful.
More you.

🛠 PRO TIP: Think of your first prompt as a rough draft — not the final answer. Your real power comes in how you guide the conversation after that.
Why This Works (Even If You're Not "Techy")
No Technical Skills Needed
You don't need to be a copywriter or have a marketing degree.
Just Communicate Humanly
You just need to communicate like a real human — and ChatGPT will follow your lead.
You already communicate effectively in real life:
Giving Background
You give background before asking a favour.
Clarifying Needs
You clarify what you want when you order coffee.
Explaining Vibe
You explain the vibe when asking a friend for help with a post.
This is no different.

🧭 PRO TIP: The better you brief it, the better the result.
If it helps, imagine you're writing a quick email to a team member who's super smart — but has no context. That's ChatGPT.
REAL TALK: You're Not "Behind."
If you've tried ChatGPT and thought:
"It's not giving me what I need."
"It doesn't sound like me."
"This is taking more time, not saving it…"
I hear you.

But it's not you. It's the missing shift.
Once you start communicating with AI like you do with a trusted team member, it finally clicks.
It feels collaborative.
Personal.
Useful.
And fun.
Key Takeaway
Stop treating ChatGPT like a vending machine.
Start treating it like a partner.
The better the conversation, the better the creation.
CHAPTER 5
The Art of Smarter Prompting
How to get jaw-dropping results with just a few tweaks

Let me tell you something I learned the hard way:
The problem wasn't ChatGPT.
It was how I was talking to it.
The Common Misconception
Most people think AI is like Google — you ask a question, get an answer, and move on.
The Reality
But ChatGPT isn't Google. It's more like having a brand-new team member who wants to help… but hasn't got the slightest clue what your business actually does.
So if you walk in and say:
"Write me a great Facebook caption."
It's going to give you something safe. Generic. Robotic.
Now, here's where it gets good.
Unlock Potential
Because once you learn how to give better prompts — not longer, just better — you'll unlock a level of output that will honestly make you go,
Jaw-Dropping Results
"Wait... this came from ChatGPT?!"
And that's what this chapter is all about.
What Makes a Prompt "Great"?
You don't need fancy formulas or techy jargon.
But you do need a structure.
I call this the RICE Prompt Formula — Role, Intent, Context, Expectations.
It's the one I teach inside my course because it works every time.
Here's what I always include in my prompts now:
Define the Role
Tell ChatGPT who to act as. Be specific.
"Act as a small business marketing strategist who specialises in Gen X audiences."
Set the Intent
What's the goal of this prompt? Are you trying to sell, engage, educate, or entertain?
Give Context
Background info matters. Think of it like briefing a new employee.
The more context you give, the more "on brand" it sounds.
"I run a virtual expo for small business owners in Australia. My tone is conversational, direct, and a little cheeky."
State the Specific Task
Tell it exactly what to do.
"Write a Facebook post promoting the final 5 spots in the expo, using urgency and social proof."
Set Format or Constraints
Word count, tone, formatting, emoji use — all of that matters.

Close with Clarity
This one's the secret sauce:
"Ask any clarifying questions until you're 95% confident you can complete the task successfully."
That one line turns your one-way command into a two-way collaboration.
And the better the conversation, the better the creation.
Let's Put That Into Practice
Now, let's see how the RICE Prompt Formula transforms a basic request into a powerful, collaborative instruction for AI. The distinction between a simple command and a well-crafted prompt makes all the difference in the quality of output.
Basic Prompt Example 1:
"Write me a welcome email for my new subscribers."
Upgraded Prompt Example 1:

"Hey Charlie, act as a warm and friendly email copywriter. I help Gen X business owners learn how to use AI tools like ChatGPT. Write a short welcome email for new subscribers who've just signed off for my ebook. Keep the tone casual but professional, and include one clear takeaway and a soft CTA. Ask any clarifying questions until you're 95% confident you can complete the task successfully."
See the difference? Clarity, context, and collaboration lead to superior results.
Basic Prompt Example 2:
"Write me a blog post about using ChatGPT."
Upgraded Prompt Example 2:

"Act as an AI educator for small business owners aged 45+. Write a blog post explaining why most people don't get great results with ChatGPT, and how changing your prompts can change everything. Include 3 examples of poor vs improved prompts. Keep it conversational and easy to follow. Ask any clarifying questions until you're 95% confident you can complete the task successfully."
🔎 Quick Comparison
Bad Prompt
"Write a blog post about ChatGPT"
Good Prompt
"Act as an AI educator for small business owners aged 45+. Write a blog post explaining why most people don't get great results with ChatGPT, and how changing your prompts can change everything. Include 3 examples of poor vs improved prompts. Keep it conversational and easy to follow."
What Not to Do

The worst thing you can do?
Type a one-liner and expect magic.
That's like throwing a dart blindfolded and being surprised when it misses the board.
Want to Try It With Me?
Let's run a few more examples.
These are real prompts I've used — and you're welcome to steal them.
Prompt for Social Media Strategy
"Act as a social media strategist who understands Facebook's latest algorithm update. I run a virtual expo for small business owners. What 3 types of posts should I create each week to build visibility before the event? Format as dot points. Ask any clarifying questions until you're 95% confident you can complete the task successfully."
Prompt for Product Description Rewrite
"Act as an e-commerce copywriter who writes for skincare brands. Rewrite this product description to sound more benefit-focused and less clinical. Keep the tone natural and friendly. Ask any clarifying questions until you're 95% confident you can complete the task successfully."
Prompt for Brainstorming Ideas
"Act as a creative content strategist. Give me 10 ideas for a carousel post on Instagram that explains why ChatGPT isn't just for techies. My audience is 40+ and nervous about AI. Keep it simple and relatable. Ask any clarifying questions until you're 95% confident you can complete the task successfully."
You Don't Have to Be a Prompt Expert
You just have to start thinking with ChatGPT, not at it.
The next time you catch yourself saying "It's not giving me what I want," go back to your prompt and ask:
Did I tell it who to be?
Did I explain why I need this?
Did I give it enough context?
Did I tell it the format or tone I want?
If not? Try again.
This one shift has changed everything in my business.
What used to take me 45 minutes of brainstorming now takes five.

And the best part?
Charlie's always up for a second draft. 🤖
CHAPTER 6
Refinement is Where the Magic Happens

Why iteration beats inspiration every single time
Let's get real for a second.
Ever painted a room and hated the first coat? Or tried on an outfit that looked better in your head than on your body?
That's not failure. That's iteration.
Refinement is what turns a rough sketch into a masterpiece. And when it comes to using ChatGPT — it's exactly the same.
If Chapter 5 was the turning point — Chapter 6 is where the gold gets mined.
Initial thought
Even with a killer prompt, the first response isn't always "the one."
The process
Using ChatGPT isn't about landing the perfect prompt straight away.
The outcome
It's about starting strong and then refining like a pro.
You're not just giving instructions.
You're co-creating.
And just like any great creative process — writing, designing, planning — your first draft is where you begin, not where you end.
💬 Why Most People Miss This Step
People often get one of two outcomes from ChatGPT:
Something a bit flat...
They think: "This isn't working."
Something almost right...
They settle for: "That'll do."
Both are missed opportunities.
The magic happens in the next round — when you pause, review, and refine.

This chapter is your guide to what refinement looks like, what to say, and how to collaborate like you would with a real team member.
🛠️ Refinement in Action: Smart Prompts That Lead the Way
Let's go deeper than "make it better" or "add more energy."
Below are real-world examples — with structured, high-performing prompts using your own framework.
📱 Social Media Post
Goal: Announce a new free download for Gen X business owners.
Prompt:
Act as a seasoned social media strategist who understands how to write for Gen X business owners who are overwhelmed by AI. My tone is conversational, confident, a bit cheeky, and always helpful.
I've just launched a free ebook that helps people understand how to actually use ChatGPT — not just hype it.
Please write a Facebook post that:
  • Starts with a scroll-stopping hook
  • Highlights what problem the ebook solves
  • Makes it relatable for Gen X readers
  • Uses short paragraphs and 4–5 emojis
  • Ends with a clear call to action to download
  • Feels authentic and human
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
📧 Email Follow-Up: Smart Prompt Example
Email Follow-Up
Goal: Send a follow-up email after someone downloaded your ebook.
Prompt:
You're an experienced copywriter writing for a warm, Gen X audience of small business owners.
I've just sent them a free ebook on how to actually use ChatGPT in everyday business — and now I want to follow up 3 days later with an email that:
  • Feels personal and low-key (not salesy)
  • Reassures them it's okay if they haven't started reading yet
  • Gives one quick win from the ebook (like the "talk to it like a teammate" shift)
  • Encourages them to reply if they've already tried it
  • Ends with a friendly sign-off
Keep the tone warm, encouraging, and down to earth.
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
Instagram Bio Refresh
A strategic approach to repositioning your Instagram profile for clarity and personality.
Instagram Bio
Goal: Reposition your IG profile for clarity and personality

Prompt:
Act as a social media brand strategist helping a Gen X entrepreneur refresh her Instagram bio.
I'm a business coach who teaches non-techy small business owners how to use ChatGPT in practical, simple ways.
I want the bio to feel confident, clever, and approachable — with zero corporate-speak or hype.
Include an emoji or two if relevant, but avoid anything cringey.
150 characters max. Please give me 3 options.
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
Crafting Your Landing Page Headline
Goal
Rework a course landing page headline so it speaks clearly to the target audience

My goal is to make the headline feel:
  • Empowering, not intimidating
  • Simple, not tech-heavy
  • Real, not hype
Prompt Details
You are a conversion copywriter who specialises in messaging for digital educators and coaches.
I'm creating a landing page for my course "ChatGPT Advantage" — it helps small business owners (especially Gen X) understand how to use ChatGPT without feeling overwhelmed.
Please give me 3 headline options and one suggested subheading for each.
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
📊 Carousel Post for Instagram or Facebook
Goal: Educate small business owners with a scroll-stopping 5-slide carousel
Prompt:
Act as a creative strategist who specialises in visual social media content.
I want to create a 5-slide carousel post for Instagram (and reuse it on Facebook).
The post should teach Gen X business owners the difference between poor ChatGPT prompts and better ones — in a fun, cheeky, and visual way.
Tone: confident, simple, no tech-speak. Include suggestions for emojis or imagery if helpful.
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
🧠 What Refinement Actually Sounds Like
After your first response, you'll likely want to adjust. These are the kinds of things to say next:
"This is good — now can you make it punchier and add Aussie tone?"
"Add a metaphor that ties in with surfing or road trips."
"I like the second version best — let's turn that into a carousel post."
"Make it half as long but keep the same emotional impact."

And remember: the more you collaborate, the sharper it gets.
🧰 Create Your Own Refinement Loop
To make this second-nature, try this simple loop every time you work with ChatGPT:
Start with a detailed, role-based prompt
Review the output without judgement
Give targeted feedback
Ask for options, rewrites, or tweaks
Refine again if needed
Use your "95% confidence" line every time
💬 Final Thought

Don't overthink it.
You're not "doing it wrong" if you don't nail it first go.
In fact, if you expect to refine — and treat your first draft as raw material — you'll move faster and get better results than the people still chasing the perfect prompt.
📌 Key Takeaway
Prompting is just the beginning.
Refinement is where the magic happens.
Treat ChatGPT like a workmate you're training
Not a vending machine you hit once. The more direction, the more collaboration — the better the result.

And if you're ever unsure what to say next?
Just start with:
"That's close. Let's tweak it…"
CHAPTER 7
The Everyday Edge – Real Ways to Use ChatGPT in Your Business Right Now
By now, you understand the why. You've seen how small changes to your prompts can radically improve your results.
So let's talk about the where.
Where can ChatGPT show up in your business — not someday, but right now?
Operations & Planning
Streamline workflows and strategy.
Content Creation
Generate diverse and engaging content.
Branding & Messaging
Craft a consistent brand voice.
Customer Care
Enhance support and communication.
Personal Growth
Boost skills and productivity.
Truth is, if you're only using it to write the occasional caption or email, you're barely scratching the surface. ChatGPT can support nearly every part of your business — from operations and planning to content, branding, customer care, and personal growth.
You just need the right entry points.
Let's break them down — with copy-and-paste-ready prompts you can use straight away.
1. Social Media Content Planning
ChatGPT can help you develop entire content calendars — not just captions.

💡 Ready-to-Use Prompt:
Act as a social media strategist who understands content psychology for small businesses targeting Gen X women. I run a [type of business] and want a 30-day content calendar that blends authority, personality, education, and soft promotion. Each day should include a hook, post type (story, reel, static, etc.), and a quick caption idea. Ask any clarifying questions until you're 95% confident you can complete the task successfully.
2. Email Marketing That Converts
Not sure what to say in your next email campaign? Let ChatGPT draft it based on your tone, offer, and purpose.
The Prompt:
Act as a warm, persuasive email copywriter. My audience is [describe them], and I want to nurture trust while promoting my my [product/service]. Write a 3-part welcome email series that starts with high value, builds connection, and softly introduces my offer by email 3. Emails should be 200–300 words and sound like a real conversation. Ask any clarifying questions until you're 95% confident you can complete the task successfully.
3. Course and Program Planning
Got an idea in your head but can't structure it? Let ChatGPT map it out with you.

Prompt:
Act as an experienced online course creator. I want to create a course for [audience] that teaches them [outcome]. Help me structure a 4-module program with outcomes, lesson titles, and 1–2 key activities per lesson. The tone should feel empowering and jargon-free. Ask any clarifying questions until you're 95% confident you can complete the task successfully.
4. Daily Admin + Personal Assistance
Use ChatGPT as a personal assistant to help you get out of decision fatigue and streamline your daily operations.
Prompt:
Act as my proactive virtual assistant. Each day, I want you to give me a short list of my 3 key business priorities based on what I've told you about my goals and workload. Suggest time blocks, a gentle motivational reminder, and a quick tip to stay focused. Ask any clarifying questions until you're 95% confident you can complete the task successfully.
5. Rewriting + Repurposing Content
One piece of content can become five — with the right prompt.
The Power of Repurposing
Unlock exponential reach by transforming a single content piece into multiple formats tailored for different platforms and audiences.
Strategic Content Creation
Maximize your impact and minimize effort by strategically planning content that can be easily adapted for various channels.
Engage Diverse Audiences
Reach your Gen X entrepreneur audience effectively by speaking their language across LinkedIn, email, and social media reels.
Use ChatGPT as your content repurposing expert:
Prompt:
Act as a content repurposing expert who understands the Gen X entrepreneur audience. I'll paste a piece of content below — rewrite it into a story-driven carousel post, a short reel script, a LinkedIn post, and an email teaser. Keep my tone, make it scroll-stopping, and add 3–5 emojis where suitable. Ask any clarifying questions until you're 95% confident you can complete the task successfully.
6. Client Service and Support Templates
ChatGPT can create high-quality canned responses, policies, and communication templates that streamline operations and enhance customer satisfaction.
Prompt:
Act as a friendly, professional client support manager. I need a client onboarding email that sets expectations, confirms next steps, and outlines how to contact me. It should sound confident but warm, and use British spelling. Ask any clarifying questions until you're 95% confident you can complete the task successfully.
Mindset and Confidence Boosts
Yes — even your inner critic can be coached through ChatGPT.

Prompt:
Act as a mindset coach for women in business. I've had a tough day and I'm second-guessing myself. Can you give me 3 powerful reframes, one practical action to take, and a motivating quote to reset my energy? Use a conversational tone — no fluff or clichés. Ask any clarifying questions until you're 95% confident you can complete the task successfully.
🔑 Key Takeaways
Unleash Potential
There are no limits to how you can use ChatGPT—only habits that haven't been broken yet. Treat it like a real partner: give it context, train it once, and use it a hundred times.
Iterate & Refine
Use these prompts as springboards. Then, continuously come back, tweak, test, and refine your approach for optimal results.
Your Competitive Edge
Your everyday edge in business might just be powered by your next prompt. Embrace the possibilities and elevate your strategy.
CHAPTER 8
The Top 5 Mistakes People Make with ChatGPT (That No One Talks About)
And how to stop sabotaging your own results without even realising
Let's skip the obvious stuff.
By now, you know ChatGPT isn't a magic wand, and you've learned how to prompt like a boss. But there are still a few mistakes that creep in — not because you're doing anything "wrong", but because old habits and expectations are hard to shake.
These are the subtler mistakes. The ones most people don't even notice they're making.
Let's call them out — and shut them down for good.
Mistake 2: Editing the Output Instead of Refining the Prompt
1
The Common Pitfall
This one's sneaky. You get a response from ChatGPT. It's 70% there. So instead of refining the prompt and training the system — you just copy/paste it into a doc and start editing manually.
The consequence?
  • A one-off result.
  • No repeatable prompt.
  • No improvement to the system for next time.
2
The Smart Approach
Instead of manual fixes, use your edits to upgrade the AI's understanding:
"That's almost perfect. Here's what I changed manually: [paste your edits]. Can you rewrite it with that tone and structure baked in?"
You're not just editing — you're upgrading the entire interaction, creating a more sophisticated and repeatable process.
❌ Mistake 4: Treating Prompts Like Recipes Instead of Playlists

Prompts aren't meant to be one-time-use formulas.
Yet so many people treat a good prompt like a template — they reuse it word-for-word and wonder why the output goes stale.

✅ Think in PLAYLISTS:
Build prompt categories you can rotate and remix:
💡 Strategy Prompt
✍️ Copy Prompt
🎯 Target Market Clarification
📊 Content Audit
🧠 Thought Partner Exploration
📆 Campaign Mapping
Each one has a vibe — and when you rotate through them, you avoid falling into a creative rut.
Key Takeaway
The most powerful thing you can do with ChatGPT isn't just write better prompts. It's to elevate the relationship.
Move beyond the basic tasks.
Co-create.
Refine.
Challenge.
That's where the unfair advantage kicks in.
CHAPTER 9
How to Train ChatGPT to Know Your Business Inside-Out
Even If You're Starting from Scratch
The smart way to personalise AI so it actually gets you.
Let's get real.
You wouldn't hire a new team member, plonk them at a desk, and say, "Just figure it out."
But that's exactly how most people use ChatGPT.
No context.
No direction.
No onboarding.
And then they wonder why it spits out bland, generic content that could've come from anywhere.
🧠 Here's the truth: ChatGPT is only as smart as the information you give it.
The good news? You don't need to be a tech wizard to train it. You just need a smart way to show it who you are, what you do, and how you sound.
Let's walk through exactly how to do that — step by step.
Define Your Audience
Before you write a single word, define who you're talking to.
ChatGPT has no clue who you're talking to — unless you spell it out.

And no, your audience isn't "everyone who likes my product." That's a trap.
✅ Try this instead:
"My audience is mostly Gen X small business owners who feel a bit overwhelmed by AI. They're curious but time-poor, and they want practical, no-fluff help. They're not super techy, but they're switched on. They value honesty, clarity, and ideas that actually work."
When ChatGPT knows who it's speaking to:
the advice gets sharper
the content gets stickier
and the tone hits exactly right
📂 Step 3: Upload the Essentials
This is like giving your new assistant access to the business folders.
The more material it sees, the better it gets at sounding like you and understanding your value.
Website copy
Your About page
Product/service descriptions
Testimonials
FAQs or common objections
Launch emails
Your best-performing posts

You don't need to dump everything in at once — just feed it gradually.
Think of it like letting ChatGPT shadow you for a week.
🧠 Step 4: Use Memory (If You've Got It)
If you're using ChatGPT with Memory enabled (like I am with Charlie), this is where it starts to feel scarily smart.
"Please remember this tone of voice for all future writing unless I tell you otherwise."
"Remember that I run a monthly $14.99 membership called BarelyKeto, which gives people 30 days of keto recipes, shopping lists, and coaching. Use this when creating anything promo or support-related."
Now ChatGPT isn't just responding.
It's remembering.
And that changes everything.
🛠️ Step 5: Create a Custom GPT (Optional but Game-Changing)
If you want to go next-level, you can create your own GPT using OpenAI's Custom GPTs.
It's like having a fully trained AI team member who:
Knows your tone and audience
Understands your product or service
Stays within your frameworks
Offers brand-aligned suggestions every time

🧠 It's your brain — without burnout.
📈 It's your brand — without bottlenecks.
💸 And it costs less than one hour of a real VA.
Copy-and-Paste Prompt: Train ChatGPT Like a Pro
Use this to "onboard" ChatGPT to your business from the start:

"Act as my AI assistant. I'm going to give you the key details about my business, tone of voice, audience, and main offer so you can create content that reflects my brand accurately.

Here's the info:
Tone of voice: [describe your tone]
Audience: [describe your ideal customer]
Offer: [summarise your product/service]
Key links or reference text: [include links or snippets]

Please confirm you understand and ask any clarifying questions before continuing.

Ask any clarifying questions until you're 95% confident you can complete the task successfully."

👈 Save it. Use it. Reuse it. This prompt is designed for immediate impact and consistent brand alignment.
📌 Key Takeaway

ChatGPT isn't just a content tool.
It's a customisable business asset.
But only if you treat it like one.
Train it with your voice, your audience, and your offers — and you'll never have to start from scratch again. It's not magic. It's onboarding.

Ready to build your AI dream team?
Drop in your details.
Feed it your voice.
And get back to building your business with way less overwhelm.
CHAPTER 10
Multiply Your Magic – How to Systemise Your Best Prompts for Repeatable Results
Why smart business owners build prompt libraries (and how to create your own)
By now, you're not just using ChatGPT.
You're collaborating with it. You've seen what happens when you brief it properly, refine your inputs, and treat it like your smartest (non-human) team member.
But if you're still writing new prompts from scratch every time? You're working harder than you need to.

It's time to build a Prompt Library — your own personal swipe file of high-performing, repeatable prompt frameworks.
Save Time
No more starting from scratch.
Improve Consistency
Maintain your brand voice and quality.
Scale Creation
Boost output without draining your brain.
Let's build it together.
Why Prompt Libraries Are a Game-Changer
Every time you create a great prompt that gets results — that's an asset.
Not a one-hit wonder. Not a fluke.
A mini system you can re-use, remix, and refine.
Think of it like this:
Copywriters
Save brilliant headlines
Designers
Collect layouts and branding inspo
Coaches
Reuse frameworks that get wins
This is the AI version of that.
You're turning your best thinking into a repeatable engine — so you stop reinventing the wheel and start scaling your genius.
🧩 Start With These 6 Core Prompt Types
Here's your starter pack — six categories every business owner should have in their Prompt Library:
🧠 Strategy Prompts
To plan launches, map out offers, build funnels, and break through bottlenecks.
✍️ Copywriting Prompts
To create hooks, captions, emails, landing pages, and content upgrades that convert.
📊 Audit Prompts
To review what's already working, what's falling flat, and where you can level up.
👥 Audience Prompts
To clarify your niche, customer beliefs, pain points, language, and objections.
💬 Objection Handling Prompts
To turn "not sure" into "shut up and take my money" using real-world concerns.
📈 Offer Optimisation Prompts
To sharpen messaging, polish delivery, and make your product irresistible.
🔑 Real Prompt Library Examples You Can Steal (and Customise)
Here's a sample from each type so you can see how to do it right:
Strategy Prompt
Act as a small business launch strategist. I'm planning a 2-week warm-up for a digital product launch targeting Gen X business owners. Create a day-by-day breakdown of themes, emotions, and content types that would move someone from curious to ready to buy.

Ask any clarifying questions until you're 95% confident you can complete the task successfully.
Copywriting Prompt
Act as a conversion copywriter with experience writing for Australian service-based businesses. I need a short, emotionally intelligent email to re-engage cold subscribers and invite them back to my list. Keep it warm, non-pushy, and human.

Ask any clarifying questions until you're 95% confident you can complete the task successfully.
Audit Prompt
Act as a content marketing strategist. Review this Instagram caption and give feedback on the hook, tone, formatting, and clarity of the CTA. Suggest one stronger alternative if you think it would perform better.

Ask any clarifying questions until you're 95% confident you can complete the task successfully.
🎯 Advanced Prompt Examples
These advanced prompts go beyond basic requests to help you refine your audience understanding, handle objections, and optimize your offers for maximum impact.
✅ Audience Clarification Prompt
Act as a customer research assistant. I serve Gen X women who run small businesses and often feel behind when it comes to AI and tech. What are 10 beliefs they likely hold that block them from using tools like ChatGPT effectively?
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
✅ Objection Handling Prompt
Act as a buyer who is unsure about joining my membership. The membership includes weekly AI tips, content prompts, and a private group. What are the top 5 objections someone like you would have — and how can I address them clearly in my marketing?
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
✅ Offer Optimisation Prompt
Act as a messaging specialist. Review this one-paragraph description of my service and help me make it clearer, more benefits-driven, and more emotionally engaging for Gen X business owners. Keep my tone confident, conversational, and friendly.
Ask any clarifying questions until you're 95% confident you can complete the task successfully.
🗂️ Pro Tip: Keep Your Prompt Library Organised
Use whatever system you'll actually stick with — Google Docs, Notion, Airtable, Trello, even Canva folders if you're more visual.
Just don't let it live in your brain.
Here's a smart way to structure it:
Caption prompts – sales
Email prompts – nurturing
Audit prompts – Instagram
Launch strategy – short runway

⭐ And tag the ones that worked like magic so you know exactly which to return to when time's tight or the inspiration's MIA.

📌 Key Takeaway
You don't need a hundred new ideas.
You need ten great prompts you can use a hundred different ways.
Build Your Prompt Library
It's the most underrated system for scaling your business content, without losing your voice — and without burning out.
Your Vault of Genius
Make it your go-to source for brilliant ideas and content. Every great business thrives on solid systems.
Systemize Your Thinking
Just as businesses have systems, now your creative process does too, leading to efficiency and consistent quality.
CHAPTER 11
From Frustrating to Freaking Brilliant
How to Give Feedback That Makes ChatGPT Better (Every Single Time)
Because AI doesn't improve by magic – it improves because of YOU.
You've learned how to write stronger prompts.
You've trained ChatGPT to sound like you.
You've built a rhythm with it that feels more like collaboration than copy-paste.
But here's the next level:

Refinement isn't just about editing what comes out — it's about giving the kind of feedback that helps ChatGPT get better every time.

This is how you move from "That's not quite right…" to "YES — that's exactly what I meant."
Let's break it down.
🛠️ Why Feedback is the Secret Sauce
AI isn't human — but it's a fast learner.
It Learns from You
Every time you interact, you're not just getting an output; you're shaping its next response.
Direct Improvement
Your clear feedback refines its understanding and performance, making it better for subsequent tasks.
Accelerated Growth
The more precise your instructions, the faster ChatGPT sharpens its output and aligns with your style.

For example, when you say:
  • "Less robotic — more like a mate over coffee,"
  • "Can you use Aussie spelling and tighten up the intro?"
That's not wasted effort. That's how you train it.
⚙️ The 3 Levels of Feedback
Not all feedback is created equal. Most people stop at surface-level fixes — but the real power comes from going deeper.
Here's a smart way to structure it:
Surface-Level Feedback (Quick Fixes)
  • "Make it shorter."
  • "Use emojis."
  • "Change it to first-person."
This is where most users start — and stay.
Structural Feedback (Format and Flow)
  • "Reorder to follow Problem > Solution > CTA."
  • "Add subheadings to break up the long text."
  • "Use paragraph spacing to improve readability."
Now you're shaping how the content is presented.
Strategic Feedback (Brand, Beliefs, Psychology)
  • "This feels too hypey — I want calm, grounded confidence."
  • "Emphasise practicality, not urgency. My audience hates FOMO."
  • "Shift the lens to be more empowering. Less 'AI can replace you' — more 'AI can support you'."
This is where you're building something tailored — not just tweaking.

Start moving up that ladder and you'll notice the responses change dramatically.
🧱 Create a "Style Stack" to Fast-Track Your Feedback
Ever notice how you give the same feedback over and over?
Spelling Consistency
Use British spelling.
Conversational Tone
Keep it conversational.
Brand Voice
Make sure the tone's warm, not pushy.

That's your Style Stack — the core ingredients of how your brand sounds and feels.
Instead of repeating yourself, write them down once in a mini cheat sheet. Then you can just paste it into any new thread.
🧰 STYLE STACK TEMPLATE
Here's a swipeable template to build your own. Drop this into your first message when starting a new chat, or store it inside your Custom GPT memory. It'll save you so much back-and-forth.
Voice
Friendly, grounded, confident. Gen X tone. Casual but never sloppy. Occasionally cheeky, never overhyped.
Audience
Small business owners over 40 — smart, time-poor, not overly tech-savvy but eager to learn practical AI skills.
Formatting Preferences
  • Short paragraphs
  • Line breaks for easy reading
  • 4–5 emojis per post
  • No em dashes
  • British/Australian spelling
  • Calls-to-action that feel natural and human
Phrases I love
  • "Let's break it down"
  • "Here's your edge"
  • "Smart, not salesy"
Phrases to avoid
  • "Crush it"
  • "Unlock your full potential"
  • "Slide into my DMs"
Examples to follow
[Insert a few links to past emails, posts, or prompts that nailed it]
🔥 PRO HACK: Ask ChatGPT to Explain Its Best Work
When you get a great output, don't just say "Thanks" — dig deeper and transform your AI interactions.


Powerful Questions to Ask:
"Why do you think this version worked better?"
"What did you change compared to the earlier draft?"
"What would you improve even more if this were a paid ad?"

The Dual Benefits:
Learn ChatGPT's Logic
Understand how the AI interprets your brand style and what makes an output successful.
Train Your Prompting Skills
This meta-analysis helps you craft even better and more precise prompts next time.

It's how you turn "pretty good" into "holy hell, that's brilliant."
Mastering ChatGPT: The Power of Feedback

📌 Key Takeaway
The fastest way to improve ChatGPT isn't through better ideas.
It's through better feedback.

Feedback makes it sharper.
Feedback makes it you-er.
Feedback builds a working relationship where ChatGPT actually feels like your team.

Don't hold back.
Coach it like a copywriter.
Direct it like a strategist.
Guide it like a junior with loads of potential — and watch it grow into your most valuable asset.
Now… go tell it exactly what you want.
And then make it even better. 💥
CHAPTER 12
Troubleshooting ChatGPT – Top 10 Tips to Get Back on Track (Fast)
And how to make sure it keeps getting better every time you use it
So you've come this far.
How to prompt.
How to refine.
How to co-create.
And how to turn ChatGPT from flat to fantastic.
But let's be honest — even the best tools glitch sometimes.
The tone's off.
The ideas feel… beige.
The vibe is just not it.

This chapter is your fix-it kit — quick, practical, and designed to get you back in flow fast.
If It's Waffling or Repeating Itself...
Say:
"Tighten this up. Be more concise, cut repetition, and keep the tone sharp but friendly."

💡 Why it works: You're not just asking for "shorter" — you're guiding how to trim, and ChatGPT responds to that structure.
Tip 2: If It Sounds Too Generic...
Prompt:
"Add more personality. Use examples relevant to small business owners over 40 and make it sound more conversational."
Why it works:

💡 Why it works: You're not just asking for "shorter" — you're guiding how to trim, and ChatGPT responds to that structure.
ChatGPT won't guess your people. Be specific about your demographic and values — it sharpens the delivery instantly.
✅ Tip 3: If It Feels Too Robotic...
Say: "Make this sound more human. Less like a textbook, more like a chat over coffee."

💡 Why it works: You're shifting tone and rhythm. This cue gets it to loosen up, simplify, and connect.
Tip 4: If It's Forgotten Your Earlier Instructions...
Say:
"Quick reminder — I want you to write in an encouraging tone for Gen X business owners still building confidence with AI. Keep that in mind as you rewrite."

Why it works:
AI can "drift" mid-session. A short recap pulls it back into alignment.
Tip 5: If It's Too Fluffy and Not Enough Substance...
Get to the Point
Say: "Get to the point faster. Cut the intro in half and start delivering value by the second paragraph."
💡 Why it works: You're not just editing language — you're directing structure and pacing. This creates punchier content that hooks sooner.
✅ Tip 6: If It's Using American Spelling or Style...
Say:
"Use Australian/British spelling and grammar. Keep the punctuation and tone local to Queensland."
Why it works:

ChatGPT can adapt to localisation — just set it once per chat and it usually holds. You can even set this as a memory if you're using Plus.
💡 Tip 7: If It Gives You a List But No Depth...
The Problem
You've received a list, but it lacks the necessary detail or practical application.
How to Prompt:
"This is too surface-level. Can you expand each point with practical examples and explain why it matters?"
Why It Works:

Lists are easy. Nuance takes prompting. Ask for it, and you'll get gold instead of glitter.
✅ Tip 8: If the Format Is Off...
What to Say:
"Restructure this into: Hook, paragraph spacing, emojis (4–5 max), bold key phrases, and a strong CTA at the end that matches my brand voice."
Why it Works:
Format matters as much as wording. This tells ChatGPT exactly how to lay it out — not just what to say, ensuring your output is presentation-ready.
✅ Tip 9: If You're Feeling Stuck and Don't Know What to Ask...
What to Say:
"What would be a smart next step for me to get better results with ChatGPT based on what I've already shared?"
Why it Works:
Yep — you can literally ask ChatGPT how to prompt better. It'll often give you suggestions based on your own past usage.
✅ Tip 10: If None of It's Working...
Reset Your Chat
"Let's reset. I want to start fresh. I'll give you the context again and you can ask me clarifying questions as needed."
Sometimes a clean slate is the best move.
📬 Reach Out for Help
If you're stuck, frustrated, or something's just not clicking — I've got your back. Message me directly and I'll help troubleshoot it with you.

Because here's the thing...
📌 Final Takeaway
AI isn't perfect. But neither is any tool you've ever mastered. The difference is — this one gets better the more you talk to it.
Clarity Breeds Understanding
The clearer you are, the better AI comprehends your needs and delivers precise results.
Infuse Your Humanity
The more human you are in your interaction, the more tailored and effective its output becomes.
It Becomes More You
Ultimately, the AI evolves to mirror your style, preferences, and efficiency.
Now you've got the tools, the mindset, and me in your corner if you hit a wall.

Let's make ChatGPT the best damn co-worker you've ever had.
Thank You
You did it.
You didn't just read about ChatGPT. You leaned in. You asked better questions. You gave it a shot. And most importantly — you stuck with it when things felt clunky, uncertain, or a little weird.
That's the difference between people who get average results with AI…
You're ready to use AI to:
  • Grow your business
  • Save time
  • Feel more in control of your ideas
This ebook wasn't about giving you shortcuts.
It was about handing you the thinking tools to take charge.
And now?
You're miles ahead of where you were when you first downloaded this.
What Happens Next?
If this has sparked something in you — a curiosity, a confidence boost, a new way of working — keep going.
You don't need to become a "tech person."
Keep Talking
Engage with AI, ask questions, and refine your prompts.
Keep Testing
Experiment with different approaches and see what works best for you.
Treat AI Like a Teammate
Leverage its strengths to augment your own skills and ideas.

And if you want help with that? You know where to find me.
Stay Connected
I'd love to hear what this unlocked for you.
What was your biggest takeaway?
Which prompt changed the game?
What do you still feel unsure about?

📬 Send me a message anytime — I genuinely love hearing how people are actually using this stuff. And if you hit a roadblock? I'll do my best to help.
When you're ready to take it further, I've got something else lined up for you — and it's built for business owners who are serious about using AI as their competitive edge.
More on that… coming up next.
🚀 Want to Take ChatGPT Even Further?
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